Head of Marketing

Company: The Cape Town Opera Company
Position: Head of Marketing
Reports to:
Chief Executive Officer
Location: Artscape Theatre Centre, Cape Town, South Africa
Period: Full-time

Company Overview

Cape Town Opera, which celebrates its 25th birthday in 2024, is one of the largest full-time performing arts institutions in South Africa and the only continuously active opera company on the African continent. The Company offers a diverse array of productions annually, from mainstage operas to musicals and concerts, catering to audiences of all ages.

Our role in championing South Africa’s exceptional vocal talent is crucial. We provide support and development opportunities through programmes like the National Schools Tour, the internationally award-winning Foundation Studio for high-school learners and the Judith Neilson Young Artist Programme for postgraduate singers, pianists, and conductors.

As a recipient of numerous accolades, Cape Town Opera is a torchbearer for excellence, inclusivity and employment within the theatre and arts industry. The Company is dedicated to safeguarding opera as part of South Africa’s cultural heritage, a commitment that spans the entire theatre industry, from singers to set builders, fostering the incredible talent found in every corner of South Africa.

Position Overview

We are seeking a Head of Marketing who thrives in a high-performance environment, demonstrating ownership and capable of driving tasks to completion. This pivotal role requires a highly organised individual capable of handling and prioritising different aspects of the marketing function. Your ability to navigate various competing priorities with ease, commitment to fulfilling job demands beyond standard hours and enthusiasm for seeing Cape Town Opera succeed in fulfilling its vision and mission will distinguish you as the ideal candidate to join our talented and dedicated team.

Applicant requirements

The ideal applicant possesses the following:

Hard skills

  1. Bachelor’s degree in Marketing, Business, or a related field, and/or at least 5-7 years of professional experience in a senior marketing role, with a proven track record of success.
  2. Proficiency in the Microsoft Office Suite and email marketing platforms. Proficiency with Customer Relationship Management (CRM) software an advantage.
  3. Fluency, both written and verbal, in English. Professional-level copywriting skills in English highly advantageous.
  4. Comprehensive knowledge of and hands-on experience with contemporary digital technologies.
  5. Knowledge of and love for the arts, particularly opera, advantageous.

Soft skills

  1. Proactive, dynamic and enthusiastic attitude, demonstrating a relentless drive to take ownership of projects and see them through to completion.
  2. Strong organisational and project management skills, capable of handling and prioritising different aspects of the marketing function.
  3. High level of attention to detail.
  4. Self-motivated and able to work independently to solve problems.
  5. Capable of multitasking effectively while working under pressure, willingly going the extra mile to ensure tasks are completed on time and to the highest standard, all while maintaining ownership of each project’s success.
  6. Excellent leadership and team management skills as well as ability to work as part of a team.
  7. Outstanding communication and interpersonal abilities.
  8. Ability to think creatively and innovatively.
  9. Professional manner and appearance.

Additional requirements:

  1. Ability and willingness to work long hours, including nights, weekends and holidays, as required.
  2. A valid SA driver’s licence and own transport to and from work.
  3. Clear criminal and credit record.
  4. Must be legally able to work in South Africa.

Applicant responsibilities

The key responsibilities of the position are:

  1. Spearhead Cape Town Opera’s multifaceted marketing efforts, encompassing both print and digital platforms. Devise and execute forward-thinking marketing strategies that not only promote Cape Town Opera’s productions and educational programmes but also optimise ticket sales and increase box office revenue for Cape Town Opera performances.
  2. Implement innovative strategies to expand and diversify Cape Town Opera’s audience base, including active outreach initiatives to schools, homes for the elderly and other community institutions.
  3. Strengthen and preserve Cape Town Opera’s brand identity, ensuring its resonance and relevance with diverse audiences, locally and internationally.
  4. Work in close collaboration with our publicist to ensure that marketing strategies are not only in alignment with public communications but also optimised for maximum impact and reach.
  5. Manage the website, newsletter, digital marketing channels, press releases, production, concert and event programmes and annual reports. This includes the preparation, production and distribution of compelling content – visual and written – for use across these platforms.
  6. Systematically gather and organise data, including performance metrics, audience statistics and educational program participation, throughout the year, for use in reports as required.
  7. Coordinate all aspects of promotional events, including venue selection, branding initiatives and catering arrangements.
  8. Manage the listing of productions on ticketing platforms, ensuring accuracy and accessibility while proactively managing all ticket-related inquiries. Oversee the allocation and distribution of complimentary tickets, maintaining detailed records and clear communication with relevant parties.
  9. Manage and update, in conjunction with the Development department, the Company’s Customer Relationship Management (CRM) software.
  10. Foster strong relationships with local and international media and manage media outreach, press releases and event promotions.
  11. Cultivate partnerships with other arts institutions, sponsors and stakeholders, locally and internationally, to enhance the company’s reach and resources.
  12. Manage marketing department income and expenditure and ensure the most effective use of resources for maximum return on investment.
  13. Monitor and evaluate the performance of all marketing campaigns, making data-driven decisions to optimise outcomes.
  14. Manage, mentor and supervise staff involved in the marketing department, fostering a collaborative and innovative working environment.
  15. Work closely with other departments, especially the artistic and administrative teams, ensuring consistent and clear communication.
  16. Report to Cape Town Opera Board on all marketing and publicity activities, as required.

Application Procedure:

The position is full time and is based at the Artscape Theatre Centre, Foreshore, Cape Town, South Africa.

The deadline for applications is Thursday, 6 June 2024. 

Please submit:

  1. A motivational letter detailing your specific interest in and skills applicable to the position.
  2. Your CV.
  3. Three contactable references.

Please note that applications that do not meet all three of the requirements listed above will not be considered.

Applications should be sent via email to geraldp@capetownopera.co.za; all information will be kept confidential.

Cape Town Opera celebrates diversity and is committed to creating an inclusive and supportive environment for all employees.

Cape Town Opera reserves the right not to make an appointment.